Guide: Marketing website is to do a good job in online marketing, which can help cpate promotional images, promote brands, and help companies to exple me potential customers, the real marketing website can do this, but due toEnterprises have lack a comprehensive understanding of marketing websites, when choosing a station company to do marketing websites, choose unprofessional construction companies, not fully considering the marketing of the website, just simply making it from aesthetic angle, this is not true marketingEnterprise website, so when you do online marketing, you only see how many people enter the website, but I can't see the dialogue of potential customers. What is the advantages of marketing website construction?What are the characteristics?The following depth netwk Xiaobian is analyzed in detail:

1, website positioning.Be sure to make planning, design befe designing, locking the company's profit model and brand positioning, conducting comprehensive analysis of the target customers, fully understanding the advantages of product service, fming differentiated marketing, clear website positioning, thenHigher transfmation;

2, website planning.Marketing sites need to combine cpate culture, image, product, advantage, profit model, potential customer needs, etc., plan, integrate into marketing concept, so that marketing runs through the construction of the entire marketing website, so that marketing website has powerful marketing;

3, the website structure is flat.Flat up is not only to help the spider, but also to quickly find the content you want, many website structures have confusion, users find a content, hard to find, this structural user experience and it is not good;

4, the website opens the speed.The main two aspects of the access speed, one is the server's stability, another website itself code problem, many companies use many special effects to pursue cool pages, add many redundant code, and even use Flash animation, thisSeverely affect the speed of the website, these general construction companies are unmatched;

5, website content.Baidu's now algithm is adjusted, paying me and me attention to content construction, which is the need f ultimately solving user needs. In the content editing, we must deeply exple the wonderful selling points of the product service, and the advantage editing into an attractive text to describe, of courseIn the selection, be sure to be attractive, the content must be iginal and valuable, so that me potential customers can attract me potential customers;

6, website design.Using col must be accurate, remember not to be too fancy, not only going to wk in planning plan befe doing design, but also consider the cultural, strength, industry characteristics, product attributes, industrial status, etc., combined with enterprise VIConsidering a user's usage habit, design a classic website, handling good details, reflecting the professionalism of the company, and the overall feeling must be refreshing, creating a good browsing environment;

7, navigation is clear.Be sure to have clear navigation, let users understand what products do, what kind of products and services, navigation is better than road standards, let customers quickly find what they want to understand, and not easily lost in the website;

8, website typography.In terms of content typography, you must follow the user's browsing habits, put the key content in key positions, layout, position, product, advantage, customer concern, how to solve customer problems and third partiesWitness, focus on displaying;

9. Website integrity.The marketing website is not possible, it can be highlighted and improved with the letter between customers. During the development period, it must pay attention to the relevant qualification certificate, the hon certificate, and the accumulation of third party testimony;

10, online communication mode.Online communication tools are very imptant, not only shows the phone, but also display online communication tools (Baidu Bridge, Business, EC), of course, can leave , set up a tempary dialogue, do not only put qq, avoid some users do not boardQ, if you want to board Q, add dialogue steps, may lose the chance of dialogue, so this is imptant to pay attention to it f the first time to find you;

1, URL pseudo static processing.F optimization, pseudocyclicity and dynamics, spiders prefer pseudo static, pseudo-static can better alleviate server pressure, improve search engines, and get a search f diligent, it is natural, marketing websiteCan generate an HTML static page at the front end;

2, the website structure is flat.Turning with a tree structure, not me than three levels, the overall structure is conducive to the spider to quickly grab the website content, many enterprises have not considered website structure, me confusion, some companies' product details page and infmation details page, all in the fourth level deeperLevel, improve spider crawling difficulty, spider experience is not good, not conventional;

3, automatically generate a map of the site.The spider crasted the website first, and the website map file XML fmat, automatic generation helps the spider quickly capture the website content, improve the inclusion;

4, each page TDK can be set independently.Marketing website is me open, in der to grasp me potential customers, let the website set me keywds to get me traffic;

5, product details page ranking.Because the website structure is flat, it is also very reasonable in the site directy structure processing, which allows the product details page to participate in ranking;

6。 关键词互锁功能。重要的内链施工方法，内链对优化非常有帮助，提高蜘蛛抓取率，改善关键字排名;

7，标签标签自行设置。标签标签是与内部网站到页面相关的内容集合，这有利于提高关键字排名，这也很容易优化更长尾的关键字;

8，该网站已提交。结合百度网站管理员相关的功能，通过背景，开发百度网站管理员的主动推动和实时推动功能，可以直接提交给主要的搜索引擎，加快包含的;

9，灵活的背景操作。PC侧被背景管理支持，减轻管理的工作量，提高工作效率，背景功能与公司相结合需要开发，清晰度，非常好的经验;

　　总结，现在越来越多的公司重视在线营销的创造，但许多公司在营销网站上有缺陷，他们偏离了营销网站的建设，他们并不是特别做营销网站建设公司。更糟糕的是，所以在选择车站公司之前，我有一个基于多方面的网站特色，让我与车站公司沟通，我不会被车站公司所欺骗。 当然，我会选择车站公司不仅观看营销网站。更有必要地看到强度，服务，施工方法，效果等。 在车站公司，而且多次比较可以选择适合公司的车站公司。